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MEOW MIX

 
 

MEOW MIX  > MEOW REMIX

What if Meow Mix could kill two birds with one cat: revive their classic jingle and give cat bands the exposure they deserve? They’d get Meow ReMix—an integrated campaign that introduces feline musical acts through their renditions of the fabled jingle.

 
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Each cat artist received their own album cover art.

We created Meow ReMix FM, an Instagram Story that acted like a working radio, where users could toggle back and forth across the Meow ReMix tracks.

We created a “Live Loop”, in which we played our content on a continuous loop on IG and FB Live at a specific time each day for one week.

We took over the brand website and transformed it into a mock music magazine dedicated to the cat entertainment “industry.”