SCOTT’S/MIRACLE-GRO > “GROW YOUR LAWNFIDENCE” AND “PLANTFLUENCERS” TIKTOK CAMPAIGNS

Scott’s Lawn wanted to let new homeowners know that lawn care was a year-round activity and that fall is an ideal time to lawn prep for the following spring. And Miracle-Gro wanted to teach young plant owners how to keep their plants healthy and thriving in the winter. I helped concept and write copy for two TikTok campaigns addressing these brand desires.